More about Fragrance Direct retail website.
Fragrance Direct is a leading UK beauty retailer, stocking over 14,000 products for 600 big-name brands, designer labels and high street favourites.
Launched in 1993, the company specialises in selling branded beauty products. Our collection includes fragrances, makeup, skincare and haircare essentials, along with a full range of gift sets.
Originally focusing on the fragrance market (hence the name!) we went from strength to strength. We took this knowledge and expertise, listened to our customers and sought to become the obvious choice for all your beauty needs. We are forever expanding our ranges, sourcing the products you are looking for, following trends, offering luxury brands as well as making sure that Fragrance Direct is always focused on stocking all your essential beauty items.
We regularly update our ranges, building relationships with the brands to bring you first-class ranges and brand new releases from the best-known fashion labels and beauty brands at low prices. Our huge collection is influenced by the latest shopping trends and innovations. In our online store you’ll find international names like Paco Rabanne, HUGO BOSS, Calvin Klein, Gucci and Marc Jacobs.