55" ULTRA HD 4K Active HDR Smart TV   Listen. Think. Answer.   A New Standard of Definition. A new depth of detail. ULTRA HD 4K resolution is four times that of Full HD producing brilliant clarity and vivid details that amaze, even when viewed up close. This level of detail is well suited to modern home entertainment, sports and gaming; the resulting images will redefine your viewing experience.   Precise Nano-Cell Colour Performance LG Nano Cell Display applies nanoparticles that optimize each colour. This state-of-the-art technology enables to produce a full spectrum of colour that results in a lifelike image. Ultra Luminance – The science of light control Enjoy brighter whites and darker blacks thanks to local dimming technology which lifts the brightest scenes to brilliant new levels and the darkest shadows to life. DTS Virtual : X giving extra dimension to sound places sound where it would occur naturally in space, creating a lifelike, multi-dimensional audio experience. Be prepared for improved immersion and heightened realism from your TV audio. 

Free 5 Year Warranty!Energy Rating A55" UHD TVHDR10 Pro4K Active HDRSMART TVResolution 3840 x 2160Freeview HD/Freesat HDWebosHDMI x 4USB x 2HDR 10 + HLGCresent StandColour: Steel Silver & Brilliant Titan

""LG Nano Cell Display applies nanoparticles that optimize each colour. This state-of-the-art technology enables to produce a full spectrum of colour that results in a lifelike image. Our latest Ultra HD innovation is built into the unique IPS 4K panel meaning your entertainment is viewable from any angle without distortion ThinkQ AI - No more clicking or scrolling to change settings, find your favorite TV show or check whats on tonight, simply say what you want and LG SUPER UHD AI TV will handle your command. Want to search and play the TV shows and video clips? No more typing, simply say what you want to watch, LG SUPER UHD AI TV will discover and play from Freeview Play, Netflix and Youtube. Set times with LG Super UHD AI TV when to switch off your TV. It will even turn off when the programme ends as long as you ask. No longer typing or searching the video clips of what you want to watch, just say what you want to watch, LG Super UHD AI TV will find it for you.  Ready to play and win the game? Just ask LG Super UHD AI TV to launch Game Console, it will switch to TV input. To support the advanced picture processing required for bright, sharp 4K images there are 4 cores of processing power available at the heart of this LG TV. A fast and powerful brain to make sure you have the best possible picture.  Enjoy brighter whites and darker blacks thanks to local dimming technology which lifts the brightest scenes to brilliant new levels and the darkest shadows to life. The Ultimate HDR 4K Picture - This advanced HDR technology can adapt to a variety of HDR formats and provides scene by scene image mastering, delivering pinpoint picture reproduction. Active HDR is better HDR.   ""